ABOUT US
Our Story !
It all started with a simple belief: real food fuels real lives.
We were tired of snacks filled with ingredients we couldn’t pronounce, so we decided to make something better. Something honest. We started with what we loved—creamy, nutritious peanut butter and protein bars packed with purpose.
Born in a small kitchen with big dreams, we began crafting snacks using clean, wholesome ingredients you can trust. No shortcuts. No artificial junk. Just the good stuff—high-quality nuts, natural sweeteners, plant-based proteins, and a lot of heart.
What began as a passion project quickly grew into a mission to create delicious, nourishing snacks that fuel busy days, active lives, and everything in between.
Simple. Clean. Delicious. That’s our promise.
Welcome to our story. We hope we become a small (but tasty) part of yours.
Our Vision !
To become a trusted name in clean, conscious snacking—where every bite brings better energy, better health, and a better planet.
We envision a world where nutritious choices are simple, accessible, and satisfying. That’s why we’re committed to crafting snacks that are:
- Rooted in real ingredients
- Driven by wellness and performance
- Mindful of sustainability and community
As we grow, our vision stays the same:
To nourish lives— one peanut butter jar or one protein bar at a time—while leaving a positive impact on people and the planet.
Meet Our Team
Surya Jaitly
Chief Executive Officer
Surya is professionally trained under FSSAI’s FoSCoS (Food Safety Compliance System), bringing certified expertise in food safety and regulatory compliance to the company.
Leading the company by setting strategic direction, overseeing operations, ensuring product quality and regulatory compliance, especially with food safety standards, driving sales and brand growth, managing finances, building key partnerships, and representing the company to stakeholders—while ensuring profitability and long-term sustainability in the health food market.
Priyanka Khanna
Social Media & Website Manager
Priyanka is responsible for managing the company's online presence by developing and executing digital marketing strategies across social media platforms and the company website. This includes creating engaging content, promoting brand awareness, running targeted ad campaigns, updating product information, handling customer interactions, and analyzing performance metrics to drive traffic and increase sales. She has completed a professional Digital Marketing course from a reputed institution, equipping her with certified expertise in social media management, SEO, content marketing, and online advertising